About

PRIOR is the best in taste from the worlds of food, travel and design. With an eye for beauty and a hunger for authenticity, we seek out, tell and bring to life stories that inspire.

David Prior is the Founder and CEO of PRIOR, a travel service, non-profit and media platform backed by Overture Holdings the owner of influential restaurant noma. He built his reputation as an authority on food, travel and style as Contributing International Editor at Condé Nast Traveler, a Contributing Editor at Vogue Living and his by-line appears regularly in T: The New York Times Style Magazine, WSJ Magazine, Bon Appetit and the Financial Times.

In 2017 he was named by Bloomberg as a ‘One to Watch’ in 2018 as part of the publication’s prestigious Global 50: the people who defined business in 2017 and was honored by former Mayor Michael Bloomberg. Conde Nast described him as having ‘an unrivaled black book of contacts’ and Travel Weekly predicted he will ‘influence the future of the travel industry’.

He began his career working alongside iconic American restaurateur, author and activist Alice Waters as Director of Communications at Chez Panisse and the Edible Schoolyard Project and is a graduate of the University of Gastronomic Sciences in Pollenzo, Italy.

David was born and raised in Brisbane, Australia and resides in New York City.

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